To mark a decade of bringing Danish baking culture, freshly baked pastries and a little hygge to British high streets, Ole & Steen is celebrating with a very special take on one of its most-loved bakes.

Inspired by the iconic Cinnamon Social, the new Cinnamon Social Celebration Cake features a light cinnamon sponge layered with rich cinnamon filling and smooth white chocolate and cinnamon cream, finished with a dusting of cinnamon icing sugar.

A miniature cupcake version will also be available, finished with Danish flags as a nod to Ole & Steen’s heritage.

The Cinnamon Social Celebration Cake will be available to pre-order online, in-app and in-store, while the mini cupcakes will be available exclusively in-store.

Pop in this October and join the celebrations!